Building a Strong Brand Presence with your Trademarks
Trademarks are the names and phrases and logos that identify your products as originating from you or as being the real McCoy products that will work as promised. But that is just the start of branding.
Brands also reflect your company’s values, and many customers, not just the idealistic Millennials, base their purchasing decisions on the ideals that they feel the brand stands for, like, for example, creating American jobs (“Made in the USA”), fair pay to employees, sustainable energy, or some other meritorious behavior that helps your brand stand out. Also, because no other advertising works as well as word-of-mouth, it is important to grab the customer’s imagination, both through attentive customer service and also with targeted advertising messages (as long as they aren’t overwhelming). These things may help make your trademarks the “comfort” brand that customers will, consciously or unconsciously, turn to first.
Trademarks can be the touchstone of customer contact and if presented well can make a lasting favorable commercial impression. If you need help with this aspect of your business, you can ask us.